Branded Colors:
Use these colors in all print and digital media.
When needed, you can use pure black or white for contrast.
Cardboard: #df8946
Woodburn: #4f2a0d
Denim: #303768
Ad Astra: #0f1d51
Newsprint: #181118
Proper Logo Use:
Use only the “FH” logo with the wagon, not the “donkey & couch” logo…
Branded Fonts:
Headers: Volkhov
Volkhov is a low-contrast seriffed typeface with a robust character, intended for providing a motivating reading experience.
As a four-weight family it is well-suited for complex text environments being economic and legible, contemporary and prominent. Many of its design solutions relate to this purpose: large open counters, rather short descenders, and brutal asymmetric serifs.
Source: https://fonts.google.com/specimen/Volkhov
Body: Open Sans
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.